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![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Vrinda Gupta
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Incredibly bright, passionate, and mission driven team! Can vouch for Shimmer and the important work they're doing.
![Shimmer 2.0](https://ph-files.imgix.net/2328a338-2dfa-4d26-b6bd-89523aefaf6c.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Shimmer 2.0
ADHD Coaching, now AI-enhanced
![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Vrinda Gupta
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Chris and the Shimmer team are incredibly impressive - excited for this new feature launch!
![Shimmer Body Doubling](https://ph-files.imgix.net/e5604be9-fbfa-41cf-bfe2-788ff4959041.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Shimmer Body Doubling
Virtual co-working, the ADHD way
![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Vrinda Gupta
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Hi everyone! We’re Vrinda + Mark, two payments experts (Visa & PayPal) on a mission to close gender-based financial gaps - more below. I developed the Chase Sapphire Reserve at Visa, and was rejected (!) because I lacked credit history due to heavy debit usage. Turns out, 70% of women’s spend is primarily on debit like mine was (Visa data).
❓The Problem: The financial world was designed to...
![Sequin Banking Membership](https://ph-files.imgix.net/dc2b9c10-080f-4833-bf59-d5fb86345104.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Sequin Banking Membership
Checking at HYSA rates! Banking by women, for women
![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Sequin Banking Members unlock High-Interest *Checking*: 3.31% APY that grows your everyday checking at HYSA rates! Membership includes a customizable Visa® Debit Card, financial education, community and perks - designed by women, for women.
![Sequin Banking Membership](https://ph-files.imgix.net/dc2b9c10-080f-4833-bf59-d5fb86345104.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Sequin Banking Membership
Checking at HYSA rates! Banking by women, for women
![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Vrinda Gupta
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This is so wholesome! Healthy mix of optimism and grit.
What are your most favourite things about yourself?
Natia Kurdadze
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Vrinda Gupta
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Love a 10 min walk, fresh air really helps!
Whats's your best way to take a break during the working day?
Aida Zu
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Vrinda Gupta
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LoFi Beats! Anything with words is too distracting.
What do you like listening to while working?
Ezgi Aydın
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Vrinda Gupta
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I try to set two-week goals - that's usually long enough to make meaningful progress, but not so long that plans (inevitably) change!
Do you think you can call yourself a good planner?
Ezgi Yeğinaltay
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Vrinda Gupta
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+1 to talking to users, nothing beats user validation of the problem.
In my case, I personally experienced the problem that my startup is solving. I was rejected from the credit card that I helped build at Visa - the Chase Sapphire Reserve!
Personal resonance with the problem meant that I could deeply empathize with users, and dogfood my own product.
How did you validate the need for your startup product?
Ram Ganesan
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Vrinda Gupta
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This is so awesome, congrats Ivella team!
![Ivella Joint Accounts](https://ph-files.imgix.net/f3412bb8-b009-45ba-92f3-cce137735bbd.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Ivella Joint Accounts
Modern joint checking & savings with 4.9% APY
![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Vrinda Gupta
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Awesome cause and team!
![Shimmer](https://ph-files.imgix.net/790ca74d-dd92-4ace-9058-cc1838cbc3a0.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Shimmer
1:1 ADHD coaching, 5-10X more affordable than alternatives
![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Meet Sequin, a new type of debit card that builds women’s credit. Women are twice as likely to report a negative experience with credit - Sequin is changing that. Use Sequin like a debit card, and we’ll build your credit with every swipe! No credit check.
Sequin
A bright coral debit card that builds women’s credit! 💪🏽
![Vrinda Gupta](https://ph-avatars.imgix.net/3566933/bd099e64-8007-4a2b-a1c0-66798854fe2f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Vrinda Gupta
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Hi! Vrinda here, co-founder at Sequin along with @mark_thomas. Thanks to @mwseibel for hunting us!
Sequin was born out of my personal experience being rejected from the credit card I helped develop at Visa, the Chase Sapphire Reserve. As a young woman, I lacked credit history simply because I was never taught how to build credit. Unfortunately, I wasn't alone (young women are 2x as likely to...
Sequin
A bright coral debit card that builds women’s credit! 💪🏽