Phil Woodward

Paula, is this B2C or B2B (or a mix)? For B2B, we start pre-product with customer interviews. Then once we have a product solution worked out, we ask for another round of customer interviews (the same folks, or new people). The intent of the second round is to ask them about the pain points we're trying to solve, and then take them through the prototype product and assess whether we can 'sell...