About
I am a systems designer. I view business ideas, the companies that bring them to life, the organizational culture at their core, the collaboration principles of individuals shaping that culture, and goal-oriented strategies as "systems" to be designed. I’ve succeeded in moving beyond theory by founding SHERPA, the country’s most impactful digital experience design studio; implementing a focus-based pricing model with DaaS (Design as a Service); and building SHERPA Blog, renowned for having the most inspiring content in its field. Currently working on the evolution of Brain Sauna, a SaaS-minded people community.
Badges
![Tastemaker](https://ph-files.imgix.net/efa4179e-0d89-47ad-b129-66c3925f6dc6.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=44&h=44&fit=max&frame=1)
Tastemaker
![Veteran](https://ph-files.imgix.net/fbcfde08-d0c3-40bc-a471-bb6a0b6e8dcc.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=44&h=44&fit=max&frame=1)
Veteran
![Gone streaking](https://ph-files.imgix.net/530e3527-6af6-4929-a85e-28ac24f0f5c4.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=44&h=44&fit=max&frame=1)
Gone streaking