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  • YesAndUX

    YesAndUX

    Emerging tech UX research expert
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    YesAndUX
    YesAndUX
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    How much UX research do you wish you could do?

    Have you seen the 1:10:100 rule (research : redesign : redevelop)? The rule states that it costs $1 to prevent a problem, $10 to correct a problem, and $100 to recover from a failure. Think of it this way, $10,000 in redevelopment cost could have prevented by spending $100. Or $10,000 spent on research saves $1,000,000 on re-engineering. Happy to talk about how to start doing more lean UX...