Zuzana Skácelová

From the point of an emailing tool, you should be aware, that these metrics make no sense and more importantly are not comparable. In open-rates we have developed identification for opens made by bots (automated opens) and currently on average more than 50% of all opens are made by bots or NHI(non-human interactions), if you will, used by ISPs to protect the recipients of emails from suspicious...