MYTH BUSTING IN BRANDING: WHY IT'S NOT A MAGIC CURE FOR EVERYTHING
Adrian M. Peticila 🟡
0 replies
I'm all in on (personal) branding.
But still, just like putting lipstick on a pig won't make it drop-dead gorgeous, great branding won't help if your company has deeper issues.
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WHAT BRANDING CAN DO
𝐁𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐭𝐫𝐢𝐛𝐞
Think Harley-Davidson:
a loyal community of motorcycle enthusiasts
who identify with the brand's values of
freedom
independence
and rebellion
𝐃𝐢𝐬𝐫𝐮𝐩𝐭 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬
Think Tesla:
disrupted the automotive industry
with its focus on EVs
and sustainability
𝐌𝐚𝐤𝐞 𝐚 𝐬𝐨𝐜𝐢𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭
Think The Body Shop:
known for its commitment
to fair trade
animal welfare
and environmental sustainability
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WHAT BRANDING CAN'T DO
𝐅𝐢𝐱 𝐚 𝐛𝐚𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭
Think BlackBerry:
its strong brand was not enough
to save it from decline in the market
due to its failure to innovate
and adapt to the changing mobile landscape
𝐅𝐢𝐱 𝐦𝐨𝐫𝐚𝐥 𝐢𝐬𝐬𝐮𝐞𝐬
Think Uber:
its strong brand was not enough
to protect it from criticism
and boycotts
due to its workplace culture
and treatment of drivers
𝐅𝐢𝐱 𝐛𝐚𝐝 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬
Think United Airlines:
its strong brand was not enough
to save it from damage
to its reputation
due to customer service issues
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Branding is a powerful tool but not a cure-all.
Branding is a strategic tool that YOU NEED to have.
But it's worthless if your business is heading into the ground.
Need a helping hand?
I'm one DM away.
🤔
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