10 common marketing mistakes you do as a founder

1. A landing page so focused on the benefits that visitors don’t understand what the product is 🙇🏼 2. Not building a solid search strategy from day one because it takes time 🔎 3. Different messaging across different channels that confuse people 📩 4. Not using email marketing to convert people who weren’t ready to buy on their first visit 📧 5. Too much focus on launch and not enough on a sustainable customer acquisition strategy 🚀 6. Adding too many features to a product that lacks a clear positioning ⚒️ 7. Using their product social media account only to post and not to actively engage 💬 8. Not spending enough time researching what really motivates their ideal customer profile to buy ⏳ 9. Spending their small ads budget targeting cold audience instead of starting with retargeting 💸 10. Underestimating how long it really takes to execute a successful marketing strategy📈