3 reasons why content marketing is important for your start-up's growth strategy 🚀

A bit of a longer read, but here are 3 main reasons why every start-up should be implementing content marketing into their growth strategy: 1. It's affordable - content marketing can cost up to 62% less than other traditional marketing methods and can include simple tasks like writing content for blogs and scheduling daily social media posts. Creating engaging content generates higher quality leads than other traditional marketing strategies due to the familiarity with your product and your intent behind it. 2. It helps validate your expertise - when consumers are reading or watching a piece of content that is related to topics in your product's industry, you're reflecting your knowledge and showing them that you are well informed about what's happening. This shows your customers that you know what you're doing and that you can also solve common problems within your industry. 3. It helps your start-up grow - nearly 66% of start-ups have reported that content marketing has been the biggest factor for their growth. Has your start-up already implemented content marketing into your growth strategy? If so, how has it been done and what have you been learning from it? Comment below!