How often do you need to check your Google Analytics set-up?

Question

Hey digital folks,

As we all agree, marketing data have to be clean and accurate to gain valuable insights. If it's not, you will have a gut feeling marketing decisions.

So every marketer checks Google Analytics data regularly, or even they use a tool to be sure. But I didn't find the good one. Do you have any advice or secret sauce for managing this process?

Neslihan Busra Emikoglu · Accepted Answer

I am the part of a team which support e-commerce companies to find the bottlenecks in the conversion funnel so we are living in the marketing reports and analysis. 
Although i don't obsessively check every minute whether something is broken , i always have worries about it when something unexpected happened about the numbers on the marketing reports.

Yasin Alkan · Answer

I daily check it since there is a lot of data flowing into GA. If not properly checked, data inaccuracy occurs, so targeting right users becomes a big issue. I think any tool that regularly checks what I need to check would be great for me as it would save me a lot of time.

How often do you need to check your Google Analytics set-up?

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