7 tried-and-true solopreneur Marketing tips

1. Invest time in understanding your target audience 👥 Sorry, but to succeed, you have to talk with your potential customers. You need to understand their context, motivation, pains, and barriers to buy. Always remember that you can't know better what they need. 2. Double down on distribution 🔔 Don't try to write the best article on the Internet. Instead, write a good enough article that will be seen by thousands of people and will result in multiple purchases of your product. This is a big difference. 3. Always experiment 🪄 The digital world is a very fast-changing environment. New marketing opportunities and trends appear daily. If you stick to 1 channel that works for you, then you can lose everything in one day. Twitter algorithms can change, TikTok can be banned in country X, and Instagram can create new promo rules. That's life. 4. Grow your personal brand 🧲 This tip is extremely important for solopreneurs. A personal brand helps to raise awareness and does marketing for you. But be prepared: it takes time and requires consistent efforts. 5. Focus on quick wins 🏅 One goal can be achieved in different ways. 🐌 You can get 100 visitors by spending 12 months on SEO. 🚀 You can get 100 visitors by writing one good tweet. 6. Avoid dark mode. #buildinpublic 📺 Choose a platform (Twitter, Indie Hackers, Product Hunt discussions). Share your wins and loses, product updates and learnings. 7. Make a marketing planning 📈 Yeah, you probably have just left 9-5 job in a corporation. Deleted Zoom, Skype, Teams, Outlook, and Yammer. You don't want to do the planning. But I highly recommend you to. Yes, I'm talking about planning marketing activities. _____________ You can find the article with tips on each step in our blog 😊 https://blog.makerbox.club/solopreneur-marketing-tips/