The next generation of Push Notifications

Hi everyone The next generation of push messages are on the way. They are smart and likely they can think and decide about their audience and choose them :)) Also they can change their content based on their user automatically! At first impression the idea is unbelievable; but the Hengam just launched and it utilizes AI techniques to do that. I've found it useful and amazing product and you can try it. https://www.producthunt.com/posts/hengam Do you think It works? Do you think it can change the world of push notifications from an annoying stuff to a useful and interesting concept? Any response will be appreciated...