8 Steps to Fire Up Your Influencer Marketing Campaign
Business Marketing with Nika
5 replies
If you're looking to create a definitive influencer campaign, just save this post and follow each step for a successful launch.
1. COMPETITOR RESEARCH:
✅ List your top competitor's social media accounts.
✅ Look for their most engaging content.
✅ Find their influencer posts and mention them.
✅ Analyze and compare the content and campaigns.
✅ Summarize insights.
2. GOALA & KPIS
✅ Brand awareness.
✅ User engagement.
✅ Lead generation.
✅ Conversion.
3. BUDGET AND PROMOTION PLAN
✅ Set core message, product/service, and channel(s).
✅ Look for their most engaging content.
✅ Choose several posts per channel.
✅ Combine nano, micro, macro, and/or mega.
✅ Close budget.
4. FIND INFLUENCERS
✅ Research competitors.
✅ Consider brands that target the same audience.
✅ Look for hashtags.
✅ Ask Google.
✅ Make an initial list.
✅ Evaluate messaging, audience, and content.
✅ Make a selection to reach goals and budget.
5. CONTACT THE CREATORS
✅ Create a template message.
✅ Reach out to more creators than you need (at least 50 % more).
6. CLOSE DETAILS
✅ Number of posts and channels.
✅ Type of format.
✅ Publishing frequency.
✅ Campaign duration.
✅ KPIs: Metrics to track, how to track, and the goal.
✅ How and when creators will be paid.
7. LAUNCH AND MONITOR
✅ Approve content (if you choose to).
✅ Monitor posts and reactions.
✅ Be ready for a big boost (reactions, traffic, sales).
8. ANALYZE RESULTS
✅ Gather all creators' results.
✅ Select your campaign's KPIs.
✅ Summarize and compare.
✅ Obtain insights.
✅ Begin planning your next campaign for even more success.
Replies
Apostolos Toptsis@apostolos_toptsis
What about having influencers choose you as a brand? Would that not consist of an overall better experience and content at the end of the line?
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Thanks for sharing this @busmark_w_nika , very useful as always.
Great outline. Thanks for sharing @busmark_w_nika
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@kimberly_west Also being a compelling brand to work with the influencers that you want. Many brands only look at what is right for them but at the end of the day, each brand has to also cater and be right for the influencer not just the influencer for the brand.