How much do you rely on Instagram for SaaS promotions?

Well. Being in Saas startups and dealing with saas products on day to day basis, whenever I see interesting Saas ads on Instagram. I definitely click (out of curiosity) or hit bookmark to check out later. This is generally true when I come across an ad of a product which I am not very aware of. I don't go to Instagram with the purpose of work, but I do most of my time there. And I am only one segment of the audience there. I generally find, retargeting ads on Instagram. But it is a great place to increase brand recall, rather than client acquisition. But I am aware of business owners who have purchased PM tools because of the ads they saw on Instagram or Facebook. You can use the platform to promote ebooks, webinars and blog posts. Signups and trial if it is retargetting - may be.

It's a list of popular TikTokers who have the most followers on TikTok.www.gugeedata.com/influencer/fol...

It really depends on what you're selling and who you're selling it to. If you're Buffer, it makes total sense to advertise on Instagram. You need to identify where your audience hangs out and if they can sign up for your SaaS on whatever device they're using. Or you could use Instagram to push some content and push for signups on desktop. But you need to do the exercise for your specific case :)

I agree with your point because we get most of our traffic from desktop devices but we can not ignore Instagram. It's an underrated social media platform for SaaS companies but with Instagram you can increase your brand visibility and can build brand loyalty and trust with a good feed.

I'm contemplating social ads for copilot.team. The users we have (front-line managers and reps) are certainly present on there. I may introduce it in Q1 2021.