AMA about SEO

@hosseinyazdi Finding the right keywords and then writing content for people AND search engines. That's 99% of the efforts. Rest 1% could go into building high-quality backlinks; but I've had pretty good results without putting any efforts into getting backlinks. People tend to forget that Google can't "read" your articles like us humans. It relies on algorithms that figure out what the content is about and you need to write content in certain way to make it understand the content. I hope this helps. PS: Would love to support your launch.

@thebigk Thanks for sharing your insights. Also appreciate your support for my launch! It means a lot! One more question if you've time, how have you built high-quality backlinks? Did you use any paid marketing campaigns or some other sort of strategy?

@hosseinyazdi I rely on natural backlinks. Never paid for a back link and that has worked very well for me.

@maurizioisendoorn In head to head competition, it helps to have older domain. However, it’s the topical authority that typically wins the SEO game.

@thebigk Thanks for the advice. Which tools are generally useful for content creation and SEO in your opinion?

@eddywu23 Good question, Eddy. There are few basic steps you must take as a new startup: 1. Ensure that your website follows basic technical guidelines. You can find these on Google's SEO guidelines. In short ensure that HTML has proper: title, meta description, canonical url tags. 2. Establish proper internal linking among the most relevant pages. 3. Setup /blog and build a content strategy around keywords 4. Keep a uniform URL strategy across your marketing site 5. Ensure site loads fast and is mobile friendly (responsive layout) 6. Create a sitemap and submit it to Google. 7. Add your site to Google Search Console and implement analytics tool like Google Analytics. Those are bare-minimum steps for any website. I can help you get started. If you wish to discuss, connect with me over twitter - https://twitter.com/thebigk

@hanspaulpp I don’t differentiate between them. You need to create content with depth and build topical authority. Avoid casual and low quality content that doesn’t serve user intent at all costs.

@samuel_dev SEO has to be a natural extension of your content strategy. I learned it the hard way. If you are absolutely new, start by looking on Google what people are searching for related to your domain. Look for the suggestions Google throws and the questions you get in suggestions. The next step is to find out how to write for both humans and Google. If you have money to invest, explore tools like Ahrefs and Semrush. Focus on business and learn SEO basics. Go with a proven CMS and your technical SEO is sorted. Rest is something you will learn over time.

@prominent_seo I won’t do an audit of your website and strategy. It could be that the top ranked is better than you. Second rank is good too. Don’t overthink it. Look for opportunities where you can rank at the top.