Any tips on how to stop emails from going to spam and make sure they land in the inbox?

To improve the chances of your emails landing in the inbox rather than the spam folder, consider these strategies: Sender Reputation: Use a consistent IP address or domain: If you're sending emails from a business, ensure you use the same IP or domain to establish a good sending reputation. Warm up your IP: If you're using a new IP, gradually increase the number of emails sent to avoid being flagged as spam. Email Content: Avoid spam triggers: Refrain from using excessive punctuation, all caps, or common spam words like "free," "win," "money," etc., in your subject line or content. Personalize your content: Use the recipient's name or other personal details to show your email isn't generic spam. Maintain a good text-to-image ratio: Too many images can lead to emails being marked as spam. Ensure there's enough text to convey your message clearly. Authentication: Implement SPF, DKIM, and DMARC: SPF (Sender Policy Framework) tells receiving servers which mail servers are allowed to send email from your domain. DKIM (DomainKeys Identified Mail) adds a digital signature to your emails for verification. DMARC (Domain-based Message Authentication, Reporting & Conformance) helps the recipient's email server know what to do if SPF or DKIM fails. Engagement: Encourage engagement: High open and response rates can improve your sender reputation. Ask for replies or include calls-to-action. Manage unsubscribes: Provide a clear and easy unsubscribe option. A high unsubscribe rate can hurt your reputation. List Management: Clean your email list: Remove invalid or inactive email addresses regularly. High bounce rates can land you in spam. Segment your audience: Send targeted emails to those who are most likely to engage with your content. Technical Considerations: Check your email headers: Ensure your email headers are correctly formatted. Misconfiguration can lead to spam filters catching your email. Use a reputable email service provider: Services like Mailchimp, SendGrid, or others have systems in place to help manage deliverability. User Interaction: Ask recipients to whitelist your email: Sometimes, if a user manually moves your email to the inbox or marks it as "not spam," it helps future emails from your address bypass the spam filter. Monitoring: Monitor your email performance: Use tools or services to track how your emails are performing in terms of spam complaints, delivery rates, and engagement. If after implementing these strategies you still face issues, consider checking specific feedback from email headers or using services that provide deliverability reports to pinpoint remaining issues. Remember, email deliverability can also depend on the recipient's email provider's policies and algorithms, which can change, so staying informed about best practices is crucial.