👋 Are Newsletters are dying fad or are we just at the beginning?

Question

Starting a newsletter seems like starting a band in the ’80s:

Everybody did it, nobody stuck with it, and in 20 years, it will be a distant memory with only embarrassing photographs (or articles) to show for it.

So, what do you think?

Dylan Redekop · Accepted Answer

Newsletters have a lower barrier to entry than they ever have thanks to Substack, Revue etc.

My take: you don't have to outwit, you just need to outlast. Most will give up after 3,4,10 editions.

As it goes with anything. If you consistently put in the effort and iterate based on data, you can still have a relevant newsletter and become the top 5%.

Even more, with all the mediocre newsletters out there, it helps the better ones shine a little brighter.

Newsletters are just getting started, but like with anything, consistency, persistence, and iteration will determine the payoff, fad or not.

👋 Are Newsletters are dying fad or are we just at the beginning?

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