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    2. Are Paid Ads a dead channel?

    Are Paid Ads a dead channel?

    Natalia Toth
    4 replies
    The cost of advertising on such platforms as LinkedIn is growing, standing out is getting harder by the day. What role do paid ads play in your marketing strategy? Do you think it's a sustainable marketing channel, or rather a 'black hole' for your funds?

    Replies

    Benson Gao
    Advertising doesn't always have to be about directly promoting your product; you can add some creativity
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    Nathan Covey
    Absolutely not dead. Currently getting a 5:1 ROAS on my Meta and Google ads
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    1artifactware llc
    @nathancovey honestly I'm glad that people are dogging on PPC. running good campaigns isn't that easy but once you get it right there's nothing really like it
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    Christopher Allen Scott
    Paid ads are definitely still effective if you know what you're doing. I'm seeing great results with Meta and TikTok ads - getting 4-6x ROAS consistently by really dialing in the creative and targeting. You gotta constantly test and optimize but it's far from dead. AI tools are a game changer for cranking out ad variations to test.
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