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  • Balancing product and sales

    Samy RAHIM
    2 replies
    when building a product, I really struggle with balancing the technical side and the sales side. I usually focus a lot on one side and neglect the other. I wonder if you guys had this and how to deal with it.

    Replies

    Nicky Hajal
    Same here. This year my intention is to really improve as a marketer and a key part to that plan is to have a list of sales/marketing activities right on my desk and to spend at least half the day working on any of those tasks that pull me in.
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    I’m the same way. I tend to be very product- (service-) focused and neglect profits / sales. I’d be very keen to hear solutions to find the balance. Thank you for asking!
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