Best lead generation channels for IT services company

We are a marketing platform and mostly we use linkedin for b2b lead generation as the decisionmakers are there and secondly twitter.

an effective lead generation strategy for an IT services company would typically involve a mix of SEO optimization for organic web traffic, targeted paid advertising on platforms like Google and LinkedIn, creating high-quality content marketing to establish authority and trust, and leveraging social media networks for direct engagement, all while nurturing leads via a robust email marketing campaign.