Biggest lie about SAAS founding

Behind the glitz and glamour of a multimillion dollar SAAS acquisition, there are facts dwindling startup founders do not know. The Youtube revolution of SAAS founding, E-Commerce creating and Affiliation Marketing seems to have taken the public to a business creating fever. Behind all the luxury that these content creators show, there are secrets the public do not know and the Youtubers would like to remain that way. Product Hunters, some of you are established startups, some are just started, what is the main fallacy about SAAS funding that contradicts the content posted on Youtube. Share your stories. (VC-funds don't value founders, Affiliate marketing is just a well packaged lie, E-Commerce cultivate bad entrepreneurs that sells things that provide false sense of value etc.) Share and debunk the common belief.