Brand colour psychology – this can influence how people perceive and interact with your brand
Business Marketing with Nika
29 replies
I normally had it as a subject at university as part of a lecture (it was part of my studies), so it might be valuable for you one day. 😀
🔵 Blue – Widely used by tech companies, banks, and healthcare providers, blue signifies trust, dependability, professionalism, and security.
🟢 Green – Seen in brands to health, sustainability, and the environment, green symbolizes growth, harmony, freshness and nature.
🔴 Red – Utilized by food and beverage companies, as well as in the automotive industry, red represents energy, passion, excitement, and urgency. Sometimes is used in a food industry (KFC, McDonalds, CocaCola).
🟡 Yellow – Commonly used to evoke feelings of optimism, warmth, and creativity, yellow is often found in brands targeting children and promoting fun and happiness.
🟠 Orange – Representing enthusiasm, creativity, and energy, orange is frequently used in brands aiming to stand out and inspire action.
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Boris Markarian@boris_moris44
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Cool, thank you for this info, Nika. Also, (as far as I'm concerned) the blue color helps you stay awake longer, so all social networks use it.
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@boris_moris44 :D do you like blue color? :D
IXORD
I agree that flowers can influence brand recognition. I think everyone reacts differently to colors and some people don't see the optimism in yellow.
Definitely thought about the characteristics of the color blue while choosing it as the accent one for Steerer! 😁
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Excellent descriptions! I learned about color theory when I was studying UX design. It's fun to look at brands' color palettes and try to figure out what characteristics they want to present.
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@dan_o_malley How do you approach selecting colors for individual brands for which you create websites? Do you also follow a similar psychology as I described in the post? I'm trying to create a website and I'd like to use colors that I like, but I think it might come off as dull :D
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@busmark_w_nika I select colors based on the brand's personality and the type of business. A financial company, for example, I might use green. Think Nerdwallet, Credit Karma, H&R Block..
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@dan_o_malley That is interesting. I have always linked blue to financial services. I should read some literature about disrupting the status quo when it comes to applying them to the practice. Interesting POV. Thanks! :)
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@busmark_w_nika Yes. They also use blue because it represents trust and dependability. It depends on what kind of financial service. I imagine Credit Karma and NerdWallet use green because it symbolizes growth.
Thanks for sharing. What is purple representing?
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@marvin_maendle As I remember, purple color represents wealth rather "royalty". Maybe a little bit of "magic". It is hard to say because in each culture colors mean something else. For example, in Christianity, it is used for more serious, mourning ceremonies.
Nice, Nika, thanks for that! Are there colours that you should avoid at all costs?
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Absolutely, Nika! Brand color psychology is a powerful tool in shaping consumer perceptions and emotions towards a brand, significantly impacting engagement and decision-making processes.
So apt
This why I used 💙 for my UI and brand. Trust and dependability needs to be conveyed to my users.
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I hate orange and violet. Always wonder why so many companies are using those ;)
BTW, you forgot black, white, gray. I'd say together with blue, those best represent professionalism.
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@konrad_sx Yeah, those will be a part of another discussion. :) I think that orange is an enthusiastic color so maybe they want to attract people who are searching for amusement. Product Hunt is also orange and I perceive it quite well. :)
What does black and white indicate?
We love Green for MindTrainer! Our target market being mens health, it was a great choice for us.
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@rasha_clairity Exactly. Green is related to health so your choice was accordingly to the meaning pallet. :)
Thats something new i have learn here. thank you! good share.
The design of a resource is the first thing that catches a person's eye, and its color is the first thing that is evaluated. The user instantly and subconsciously decides whether to stay on the page or close it, whether he likes the colors of the site, whether they evoke pleasant and correct associations or, on the contrary, repel and form negative emotions. That is why it is very important to take such factors into account when creating. And if you want to randomly select a color for your project, you can always use the wheel of colours.