Case Study: First Round Capital's Content Marketing Strategy with The First Round Review
Harshala Chavan
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Wrote a case study on how First Round Capital, a seed-stage Venture Capital has defined its brand identity with its publication First Round Review to become a media first brand.
With a razor-focused and consistent content marketing strategy, First Round has successfully pulled off long-form, thought leadership content to distinguish itself from others. Today, it's a respected business publication that gets bookmarked!
Here's how they did it, published under our 'Media First Brand' newsletter π
https://mediafirstbrand.substack.com/p/first-round-review-content-marketing-strategy
Our next issue will be on how Mailchimp, an Intuit acquired $12 billion bootstrapped email marketing SaaS became a media brand, so do subscribe!
Let me know which creator or company would you want us to examine next!
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