Customers might eat you alive.

A "Product" has two components: - Technical: "Build" - Non-technical: "Position" You can transition from one to another: - Build > Position: You create a product and then seek out customers. - Position > Build: You learn about the pain points and then develop a product to address those issues. Build > Position: All tech enthusiasts tend to prefer Build > Position. After all, they enjoy tackling skill-based challenges. However, these challenges are typically personal rather than customer-centered. Once they achieve this, their motivation often wanes. I'm not suggesting that this approach is irrational, but it certainly can be a burden to maintain motivation after initial interactions with uninterested customers. Position > Build: In contrast, Position > Build is more of a sales and marketing challenge. Makers have to navigate several complex but non-programming challenges, which we refer to as dealing with "humans" These individuals can bite you or can eat you alive, but if you manage to survive, they become your followers... your customers.