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  • Describe your customer in 5 words

    Pathange Balaji Rao
    5 replies
    I think it's important to be able to quickly summarise your Ideal Customer Persona (ICP) to anyone who may be interested such as potential investors, marketers, team members. A good challenge for this is to describe it in 5 words as best you can! "Someone X who does Y uses Z to be able to do W"

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