Did you learn a business lesson in an unexpected place?

About five years ago, I was helping my dad with a business idea selling Kenyan coffee. I met an elderly gentleman named Leo. He shared a story of how he'd traveled the world collecting unique coffee beans, but his true passion was connecting with people over a cup. He believed every coffee told a story, a sentiment I found odd until we started using a similar ethos in our branding strategy. We began sharing stories, not just products. The result? Our customer engagement skyrocketed. Sometimes, wisdom comes from unexpected places. Have you found business lessons in unexpected corners? Let's hear your story!