Distributional channels in Google Ads for Android apps. A tip for founders/junior UAMs

Running Google Ads campaigns for your Android app could be challenging. At least there is an issue with the existing channels. What are all of them about and what are they in general: 1️⃣ Google Search: advertising through Google Search allows your ads to appear in the search results when users are actively searching for keywords related to your app. This channel can be particularly useful for reaching people who are actively looking for similar apps. 2️⃣ Google Display Network: your ads can be displayed on websites and mobile apps that are part of the Google Display Network. This channel provides a wide reach and various ad formats, such as text ads, images, videos, and banners. 3️⃣ YouTube: YouTube is a popular platform, and advertising on it can help you reach a broad audience. You can place ads in video content before or during videos. Such advertising can be especially effective for showcasing your app's functionality through videos. 4️⃣ Google Play: Google Ads also provides the option to advertise your app directly in the Google Play Store. This can be useful for attracting users who are actively searching for new apps to install. The most effective traffic channel will depend on your target audience, budget, specific campaign goals, and app topic. It’s obvious, right? It's recommended to test different channels and track their performance to determine the most successful ones and adjust your budget and bidding strategy accordingly. What is your most effective channel in Google Ads? As part of the Mobchannel.ai project, we noticed, the majority of our clients are willing to have Search traffic.