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    2. Do Blogs still work for SEO?

    Do Blogs still work for SEO?

    Ram Potham
    9 replies
    I notice that a lot of products host blogs on their websites for announcing features or explaining that they are better than there competitors - How much traffic have blogs brought to your website? - How do you host blogs on your website (what tool do you use)?

    Replies

    Kuba Gaj
    We have a WordPress-based website, so it was pretty easy to set up a blog 😅. And yes, I can confirm that blogs still work for SEO, and they will. The challenge is to find your niche, as most of the more popular topics such as (lead generation, sales, customer experience) are already covered by giants, and the TOP10 in SERPs is flooded by big SaaS companies, which is difficult to outrank them. But, my advice is to not focus on the traffic but on quality traffic. It's better to get 20 valuable visits a month from an article that converts, than getting thousands of views that brings no value. Btw. Our traffic dropped recently, yet the number of PQLs (Product Qualified Leads) increased by a lot.
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    Kuba Gaj
    @pothamram It's not exactly what I meant. I meant that it might be not the best strategy to chase high volume top-of-the-funnel keywords, as they might provide a lot of traffic, but traffic that's not ready to convert. Look up "Buyer Awareness Matrix" by PoweredBySearch. That'd explain a lot and help crafting a content strategy :-)
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    Jaroslaw Pidburskyj 🇮🇹Ï🇺🇦SEO
    If you think they don’t then you’re on-page isn’t that good, sorry. Maybe research more on how On-page SEO works as this is your content & image tuner. Too many glance on how seo works, initially what you see or watch will go whoosh over your head, you won’t get it that’s why you need to constantly review into the basics. The better bits of on-page SEO are not in any books or other websites, they are in your head waiting for you to enable them, these secrets are the drivers that will accelerate your rankings upwards.
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    John Marquez
    Hello Ram, - I've worked with SaaS companies where we generated hundreds of visitors for a single post. The key here is to have a specific keyword target for each post. So to answer your question. Yes, blogs are a great way to either generate awareness for your product or teach your prospective customers on how they can use your product to solve their problem. - As for platforms, wordpress is still by far the more popular choice for most, but try to be open to other choices out here.
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    BuzzBonus
    @j_pmarquez that’s crazy that you got so many visitors. How long did it take to make a post?
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    John Marquez
    @pothamram Usually the content team produced these posts within 2-3 weeks. The key here is to target specific keywords that are easy to rank for and make sure that the content you'll create is the best resource possible compared to what's currently ranking out there.
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