Do you promote your product on LinkedIn? What's your strategy?

Question

With the impending Tiktok ban, we're planning to move our educational content over to LinkedIn — but the algorithm doesn't seem to push out the content organically (more network based, which makes sense). How do you navigate this?

Nha Hyerin · Accepted Answer

Yes, I promote products on LinkedIn using a focused strategy:

1. **Content Sharing**: Regularly share insights, industry news, and product updates.
2. **Engagement**: Participate in relevant discussions, comments, and group conversations to build a network.
3. **Personalization**: Tailor content to address the needs of the target audience while maintaining a professional tone.
4. **Call-to-Action**: Include clear CTAs in posts, guiding readers to explore more or take specific actions (e.g., signing up, contacting, or downloading).
5. **Consistency**: Consistently posting valuable content to build trust and maintain visibility.

Daniel Gower · Answer

I recommend publishing content directly from your personal LI profile. This will get more organic reach then publishing through a company page. If you want it on your company page, too, then it can be helpful to publish from your personal profile before reposting from the company page. Hope this helps.

David Fischer · Answer

Hi Lauren!
Yes LI works much different than Tiktok. Daniel is right here. You need to post first from the strongest personal accounts and then repost the content from the company account.
A possible strategy for your product could be as well joining discussions about fundraising suggesting your solution naturally.
Find founders that are raising as testimonials and then they can share experiences with your platform.
What do you think?

PS: Connected with you and Capwave  on LinkedIn 😉

Do you promote your product on LinkedIn? What's your strategy?

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