Do you watch videos with or without sound? 🔇

@sentry_co what would make you stop your music and listen to the sound of a video? For example a visually great video or interesting captions that get your attention?

@alex_shilin indeed! Even if they do click, they just opt not to have the sound. I think this is also because we are in the age of multi-tasking and short attention spans so they just want to quickly test if it is "worth them watching" before committing.

@carolmoh there is definitely less clicking. Medium doesn't pay for claps any more, YouTube pay for watched minutes etc. Many people do it while in the office, on a web calls or sitting in a toilet and thumb scrolling. They pause, watch, scroll.

@alex_shilin Absolutely! The silent majority, consuming content like silent ninjas. 🤐🕵️‍♂️ It's a game-changer for marketing, finding ways to engage without the click. The covert viewers, leaving no digital footprint but soaking in the content magic. Silent but impactful, the true content connoisseurs! What's your take on navigating this silent content realm? 🤔

@istiakahmad in one word - Brand. If we can associate Brand with the problem we solve, we have a chance to be remembered at the right time. I wish there was a good way to associate a feeling with software as well. If I say - Coca Cola - what do you feel and think? If I say - "Schhh" - what is the brand? If I say - Internet Explorer - we probably have association as well 😅

@alex_shilin Absolutely! Branding is the heartbeat of recall. It's the symphony that plays in our minds when the right strings are struck. And oh, the nostalgic "Schhh" moment! Each brand, a unique melody in the symphony of memories.

@shajedulkarim_ I’m the same! I always start on mute and then turn on sound if I am interested or restart it with sound!

@burmistrov I have seen that on YouTube before where they have an ASMR video and then the subtitles are just whatever they are wanting to chat about 😂

@chtrbx_ai video is still super important people retain and recall information much more than just via text or images. But it’s just being mindful to always have subs or text on the screen so that your messaging still makes sense without sound! Your demo sizzle video does exactly that so all good 👏

@naou I believe stats take into account people scrolling through social media platforms or viewing videos passively like most marketing type videos. It’s different if you purposefully pick a video to watch for sure! 🙂

@jessica_herman2 do you ever feel like you are missing anything by not having the sound on?

@ashley_z I think it is more when they are looking at social media and in a passive mode or they are multitasking and doing other things at the same time. We have such short attention spans that only if something grabs our attention do we stop and focus on it. So, in terms of marketing, it's making sure your visuals and subtitles are just as important as your audio (music and voiceover). I think something like YouTube, for example, or TikTok - I am specifically there to consume video content, so my sound would naturally be on. However, if I don't have headphones or somewhere where my music can't be played loud i would watch on mute or very low sound.