Ever tried using quizzes to personalize recommendations for your customers?

Yes, quizzes are great for personalizing recommendations and boosting engagement! They help gather insights into customer preferences and offer tailored product suggestions, increasing conversions and loyalty. Integrating quiz results into follow-up marketing is a highly effective strategy.

Using tests to offer recommendation features depends on the product. It might be suitable for information-based or large e-commerce products, but for products from small companies, it's not really necessary. Implementing recommendations in the later stages of the product is also fine.

I think since everyone likes "personalized" recommendations thesedays, quizzes or simple tests are a great marketing strategy to drive conversion and gain overall engagement. They can also help the brand gain insights about their audiences too, which might help you understand your target audiences well :)

Totally, quizzes are a must for ecommerce these days. We use a Typeform quiz to learn about customer style preferences and sizes, then feed that data into our recommendation engine to personalize product suggestions in emails and on-site. Seeing a big boost in AOV and repeat purchases. Highly recommend giving quizzes a try if you haven't yet!