For early stage companies, how much do you prioritize making a formal brand guideline?

Question

Is this something thats a high priority?

David J. Kim · Accepted Answer

It's not that important at all. If you don't have a product with Product Market Fit, then you should be building and talking to users.

Once you have PMF and a sales flywheel that works, then you can work on brand guidelines.

Eden · Answer

I'll try my best to stick to a color scheme but outside of that I'm not really prioritizing it!

Answer

Just bare basics and refine as you grow 
At the beginning of my startup, once I found a name (so difficult lol), I designed a super simple logo, picked a font, and 2 colours. 
That was enough to create simple marketing content and a website.

Devreet · Answer

@between_team got it, that's super helpful!

Devreet · Answer

@entreeden thanks!

Heather Walker · Answer

Early-stage companies should prioritize creating a formal brand guideline if they want to create a consistent and memorable brand identity.

For early stage companies, how much do you prioritize making a formal brand guideline?

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