Free 300% Growth Hack: PR & Affiliate Partner Synergy
Ken Lian
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-1.Leverage PR for Credibility:
PR features are excellent for building brand credibility and trust, but it's important to understand that they may not directly result in significant user growth. Many PR features are organic and give you limited control over the content. They serve as trust builders more than traffic converters.
-2.Strategic Affiliate Partnerships:
Utilize affiliate networks like Impact or Rakuten to establish a strong network of partners who promote your product. Instead of paying for cost per install (CPI), focus on cost per acquisition (CPA) payouts for a better return on investment (ROI).
-3. Collaborate with 100+ Affiliate Partners:
Building partnerships with numerous affiliates, including bloggers and websites, can yield 20-30 active partners per 100 partnerships. These partners can drive real daily growth, not just installs but actual conversions to paying customers.
-4. Share PR Success: After securing a PR feature, share it with your partners to reinforce your credibility. This encourages them to become more active in promoting your product. The result is often free impressions, installs, and increased conversion of users to paying customers.
Case Study: Cheese credit builder recently got featured in an article by Los Angeles Business Journey, titled "Banking for the Bankless." The subject line was particularly engaging. We shared this feature with our network of 400 partners on Impact, both active and inactive. This led to a remarkable 300% increase in new installs, a surge in impressions, and a significant uptick in top-of-the-funnel traffic. As our top funnel traffic grew, so did the number of paying customers. This growth hack was essentially free, demonstrating the power of sharing PR success with partners.
If you found this growth hack valuable, please consider staying tuned for our upcoming launch: https://www.producthunt.com/products/cheese-credit-builder
Keep Growth Hacking!
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