Free Trial or Freemium - how should I be deciding between the two?

It depends on your product and audience. If your product has a simple value proposition and wide appeal, freemium works well to attract more users. But if it’s a niche or complex product, a free trial helps showcase the value while maintaining exclusivity. I’d also consider your costs—freemium can get expensive if free users don’t convert.

If I am aiming for a full user experience upfront a free trial can give people a real taste of what I offer.

Freemium can be a great option if I'm looking to build long term user engagement.

If my main focus is on conversions quickly a free trial might work better for me.