Good vs Bad Lead Magnets

There are good and bad lead magnets. People's standards are higher than they used to be because everyone is being bombarded with spam left and right. Even the "good lead magnets" can be bad ones if they're low quality. Good magnets: - discounts/trials: make sure they're decently generous especially as this appeals to sales psychology. "5% off" sounds more like an insult than a gift - free tools: These should be the equivalent of getting a free taco. People will wait for a free taco, but they won't wait for a free magnet. For example, if you offer a digital art course website, offer free brushes/skins/patterns. Keep it relevant though as it helps with branding. - instructional material: an in-depth video teaching the user about something is great. You're providing value, proving your expertise, and building trust. These 3 are crucial to sales. So if you're a digital marketer, you can offer a video teaching how to create good ads. Bad lead magnets: - Newsletters: people are fighting off so many spam calls and emails they don't want more. You have to do a lot of work to prove your newsletter offers actual value to where it's pretty much not worth it. - Vague offering: "Sign up to learn more" is kind of suspicious. The user wants to know exactly what they're going to get before they sign up. - Quiz with answers emailed: These can be executed well but often are not. If the user completes the quiz and gets some answers right away but more details require an email, that's ok. If you force the user to sit through 10 minutes of a quiz only to tease them with answers via email signup, you likely annoyed them and lost them. What are your thoughts? What are some of your good/bad lead magnets?