Growth: Strategy or Hack

I think it's mainly strategy, and growth hacking comes as part of a larger growth strategy. I would like to hear some of your favorite growth hacks for SaaS businesses if you have any!

Hi Samyak! I have some strong feelings here :) I've been CMO in the startup world for a while, and I have seen the "Growth hack" trend be born, rise and crash. I was part of it too at some point, when I was CRO consultant and tried to increase conversion rates in few tests. After many years of experience, I can tell you: it's all the same, it's marketing. The "so called" hacks are best practices used for the first time, but they don't work "for everybody, all the time". Our mind wants to make us believe that there's a trick, a hack, something we can do quick and easy that will deliver a lot of growth. If that was the case... why are we still here in Product Hunt? :) Don't get me wrong, there ARE things that are quick, easy and work. One we had a campaign that with 1 page on a newspaper got us millions worth of Media attention. We only called it "growth hack" after it worked so well, the initial intention was to just launch a campaign. My point is that... it's about good strategy, hard work, and choosing your opportunities. I see some founders chasing every hack, every tip, every checklist they read, every best practice out there.... Don't they realize that they are just doing what everyone else is doing? How are you going to stand out the others if you are doing what everyone els is doing as well? When you free yourself of "growth hacks" and start looking inside, talking to your customers and doing what you need to do (not what worked for others) that's when strategy aligns and with good, focused execution Growth arrives. Just my thoughts tho ;)

Both because growth hacking needs strategy :) Same as you said, hacks matter a lot, it helps focus energy on effective strategies. Any growth recommandations?

I think it's a strategy. Yea there is a lot of testing and "hacking" involved in it, but hacking is part of the strategy. Especially if your product is long term, you have to have a strategy.

Strategy: hire growth hackers :D Okay but answering seriously, growth is the ultimate metric of success for many/most startups, so most strategy q’s eventually need to come back to “will this grow our business (revenue, usage, etc.)?” I don’t subscribe to “if you build it, they will come”, and I think a lot of growth “hacking" is that mentality. Talking to new users, figuring out the right message, testing and optimizing distribution channels… that’s a deliberate and effortful process.

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