Have you employed cold email as an acquisition channel for your SAAS startup?

Question

If so, have you experienced success with it?

Bogomil Shopov - Бого · Accepted Answer

Yes, but that was 10 years ago when people actually opened cold e-mails. We had a good conversion out of it. Close to 3% which was a surprise :)

Pablo Roig · Answer

Yes, and not working as expected. Then we reduce the amount, we improve and personalize the email, and quite better

Saša Prodribaba · Answer

Not much success, I would say LinkedIn and/or X, Insta is a way to go, depending on your target audience. Making connections, yes with cold outreach but you have option to engage with their content beforehand.

Have you employed cold email as an acquisition channel for your SAAS startup?

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