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    2. Have you tried account based outbound? What challenges...

    Have you tried account based outbound? What challenges you face?

    Sanat Mohanty
    2 replies
    Hey friends, If you are working with a SaaS company that sells to mid-market & enterprises, then have you tried doing account based outbound ? By account based outbound I mean - - Creating account personalized email & Linkedin sequences, and - Creating account contextualized sales assets like Product One Pagers, Factsheets etc. If you've tried doing it, then: 1) what's your methodology ? 2) what challenges do you usually face ?

    Replies

    Gurkaran Singh
    Launching soon!
    As someone deeply involved in tech, I've tinkered with various methodologies for account-based outbound. The key challenges I've faced usually revolve around personalization at scale and ensuring the right contextualized assets reach the right accounts. It's a delicate dance between data science and human touch!
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    Sanat Mohanty
    Launchboard
    @thestarkster do you also run targeted ad campaigns to a company list as an air cover (especially those that you are reaching out) ?
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