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    Help me choose between Email Marketing and Social Media Ads

    Nancy Chung
    1 reply
    We want to recommend the best medium of conversion to our merchants, and this article (https://medium.com/shopify-conversion/email-marketing-vs-social-media-ads-ba469966a2c2) narrowed down the selection criteria to these attributes: 1. Driving Sales 2. Online Presence and Reach 3. Expected ROI 4. Promotion Reception 5. Targeted Marketing I need more personal opinions to make a better judgment.

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    Vian Trinh
    I agree with the article. Email marketing pays off in the long run, while social media ads do well for brand exposure and awareness. How about... a bit of both? The merchants can run very targeted ads for a higher chance of exposure, conversion, and better ROI. Meanwhile, email marketing is helpful for conversion, retention, and loyalty.
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