How are subscription-based models evolving in marketing strategies?

I see how subscriptions have moved beyond just selling products to offering consistent value, which really resonates with me.

I've noticed that brands are using more data and personalization, which makes the subscription experience feel like it's tailored specifically for my needs.

What I appreciate now is how subscription marketing is more flexible, allowing me to pause or adjust plans without feeling locked in.

It's clear to me that brands are now personalizing subscriptions, which makes them feel tailored just for my needs, and it definitely boosts my loyalty.