How did you define your target audience (geographic) for your product?

Question

Hey all, have any tips for defining the target audience.

What aspects are you considering when doing it?

James Brazil · Accepted Answer

What I did was use a tool like SEM rush to see who my competitors are targeting: Key Words, Ad copy, etc., and went from there. No need to make your own mistakes if you can learn from others.

Aida Zu · Answer

@lvledup thanks for sharing this tip, work smart not hard ")

Answer

Sales data and market study determined our geographic target group. Population size, societal norms, and customer tastes also influenced our product launch location. We focused our ads on our ideal customers using a customer-centric, data-driven approach.

Richa Sharma · Answer

There are several templates that help you ask the right questions when defining your target audience. To answer them you can use market research from McKinsey, Gartner, Forrester, and their likes. You can also do competitor research from SEMrush, Ahrefs, etc.

Aida Zu · Answer

@carol_watson_tx thanks! love your data-driven approach, did you use any tools for it?

How did you define your target audience (geographic) for your product?

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