How did you get your first enterprise customer?

Question

Was there a single catalyst? Or a playbook?

Madeleine Nichols · Accepted Answer

@docusenseio yes, whenever we saw them at different events (sometimes making an extra effort if we knew they would be there 🙈) and then organising catch-ups with them

I can't recommend video enough! if it's short and snappy, then way easier to take a look at than a deck/one-pager. Been really enjoying using Loom for quick videos - great free plan

Madeleine Nichols · Answer

persistence! with relevant contacts in our network, whenever we saw them we would regularly mention the idea of them trying out our product until one of them decided it was a good idea to check it out

Have also found that building out something that's useful to a potential customer and sharing it with them via video has a positive response

Aamir K · Answer

@madeleine_nichols thanks for sharing, when you say "whenever we saw them", you mean you met them physically at some event? I guess a large part of the problem is just getting the attention from enterprise customers.

Also, I love the idea about sharing a video as it is very low effort of the customers to check whether it makes sense to even initiate the conversation.

How did you get your first enterprise customer?

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