How do prepare and test ads visuals?

Question

I'm currently working as a fractional CMO for 3 startups, so I can tell that developing and testing ads visuals is always challenging. It tends to be a frustrating job that delays my growth experiments. I'm curious to know how are you currently dealing with ad testing? PS: I'm hunting Behavio] today, which is a nice tool to help with ad testing.

Alex Leroy · Accepted Answer

I'm relying on insights from google dynamics ads. It works well if you have enought volume

Tim Dierckxsens · Answer

Our team is starting to experiment with Factors AI.

I usually ask for KISS.

* Plan a 2 week cycle
* draft your hypothesis and show your visuals in the report
* experiment
* come back to your hypothesis and conclusion with the data

Answer

Start with a strong concept that aligns with your brand and resonates with your audience. Use tools like Canva for designing, easy peasy.

Mei · Answer

Start testing frequently in smaller sections and see what works best.

How do prepare and test ads visuals?

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