How do you approach video storytelling? Do you follow a specific structure or formula?
Austin Armstrong
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Gull Rana@gull_rana
I usually start by visualizing the core message I want to convey then build a narrative around it.
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I follow a three-act structure most of the time. Introduction conflict and resolution. It helps me keep the narrative focused and impactful.
For me it is all about building tension and then delivering a payoff. Like a mini roller coaster ride in every video.
I think following a rigid formula can sometimes make stories feel predictable. I prefer to focus on the emotional journey and adapt the structure as the story develops. It keeps things fresh and authentic.
Starting with a clear goal, the focus is on the emotion to evoke. From there, Key moments are mapped out.
Relatable problems and solutions make up my approach, always ending on an inspiring note.
Starting with a strong hook is great for me then build an emotional arc, finishing with a clear call to action.
For me, every video story starts with understanding the audience. I ask myself, “Who am I speaking to, and what do I want them to feel by the end?
I think emotion is everything in video storytelling. If I can make someone feel something, whether it’s joy, sadness, or excitement I’ve done my job.
I often follow a flexible structure to ensure engagement and clarity.
First, I begin with a hook to grab attention, followed by setting the context to introduce the story's background. Next, I present the challenge, which keeps viewers invested. This leads to the resolution, showcasing the solution or outcome. Finally, I wrap up with a clear call to action. While this structure serves as a guideline, creativity and audience understanding allow for adjustments to create impactful stories that resonate.