How do you decide which content tasks to automate and which to keep manual?
Austin Armstrong
14 replies
Replies
Martin Maričák@martinmaricak
Scene
I'd say there are 3 categories:
1. Fully automate:
- Low quality requirements
- Low stakes / impact / value
- Low impact
- Low value
- Tedious
2. Human in the loop
- Don't require too much creativity
- Higher stakes / impact / value
- Somewhat repetitive
3. Human first (potentially with AI help)
- High stakes / impact / value
- Requires creativity
- One off tasks
Share
I think it depends on the type of content. For things like short product descriptions, meta tags, and ad copy, automating with AI can save a lot of time while still producing decent quality. For long-form content like blog posts that need to be engaging and build trust, a human touch is still important, though AI assistance can help with research, outlining, and refining drafts. And for the most critical content that represents your brand voice, I'd say keep that fully manual for now. The key is figuring out where you're comfortable with the AI output quality vs the time savings.
I'd automate repetitive content like product descriptions or meta tags using GPT-3. For core web pages and blogs that need to engage visitors, I'd lean towards a human touch with light AI assistance to speed things up. Anything super high stakes like legal pages, I'd leave fully manual to avoid potential issues. It's all about balancing efficiency with quality/risk for each content type.
I usually automate low-stakes, repetitive content like product descriptions or meta tags. For high-value, creative content like blog posts I have a human write the first draft, then use AI to help refine, shorten, and punch it up. Keeps the quality and creativity high while still leveraging AI!
For me, it's about finding balance. I automate processes like data entry or scheduling as they're straightforward and repetitive.
I think it really depends on how repetitive the task is.
Automation helps with syndication and research, but I like writing headlines myself to keep that personal touch.
Anything that doesn't need creativity or emotional intelligence, such as simple data analysis or formatting, may be automated, in my opinion.
I go for it. But if it needs a human touch, I prefer to do it myself.
I handle reporting and social media updates through automation, but I keep brainstorming and editing in my hands.
When deciding what to automate I focus on tasks that are repetitive time consuming.
My approach is to automate tasks that are predictable and have clear outcomes.
Deciding what to automate vs. keeping manual comes down to balancing efficiency with authenticity. For example, I use tools like Draftly to automate idea generation and streamline repetitive tasks, while reserving the creative and engagement aspects for a personal touch. In our community, we often discuss strategies to strike this balance—if you'd like to dive deeper or share your thoughts, let’s connect!