How do you feel about podcasts in terms of lead generation?
Erkin Bek
3 replies
It just became interesting to promote a product through podcasts and wondered how well the method worked.
Maybe someone has come across and tried using podcasts.
Replies
Heleana Grace@heleana
Videodeck
We haven't tried podcasts, however, I do listen to quite a few. As a listener, I think it's a pretty good idea, but you need to invest quite some resources to make it good. There are so many podcasts coming out left and right, the market is starting to become oversaturated. So it's really important to have unique ideas and passionate hosts with insightful thoughts.
Think of the questions your target audience has. Myself, whenever I see an ad/post for a new podcast, my first question is "Why should I listen to this podcast and not (insert another one in the same niche)?"
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Intelogos
Podcasts can be goldmines for leads, if done right. They offer a more personal, direct way to reach potential customers. But they need solid promotion and SEO to actually get heard.