How do you find leads to beta test your product?
Toni
11 replies
We know launching good products is all about getting user feedback. But how do you get people to try your product/feature when you don't have user yet?
Replies
Rishab Gupta@rishabg1507
It depends on your user base and what platform they mostly use. For example, hacker news/certain subreddits might be a good platform to find beta testers for a dev-ops platform.
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@rishabg1507 Agreed ! gotta go and focus efforts where your audience is.
And for example on hacker/reddit, how would you approach this.
Post and ask for help ?
or reach out to people ?
@toni_pm It depends on how well you know your first users - get as niche/specific as possible.
For example, If I am building an app to analyze YouTube comments - I'd profile my first users like :
1. Ambitious influencers who get 2,000+ comments on their videos
2. Influencers who want to grow fast and are actively engaging with their audience
3. Influencers who do live streams - maybe you can ask them to try your tool there?
Once you've profiled where they hangout/what platforms they're active on most - you have to get their eyes on your product (by re-commenting on subreddits/ talking about how you solve the problem they face, DMing, etc - since you're solving a niche problem for them, there's a good chance they'll try your product.
Just beg relevant people )))) That was our experience with Textok.
PS: We're LIVE on PH today!
Warm outreach to your prospects. I have a lot about reddit- however, it really depends on the audience itself. If the audience is active on the right subreddits, you should find topics that interest them and build a relationship with them first instead of straight up asking for people to be your beta test users.
@my3_murthy great thanks.
Reddit seems to be great for outreach but like you say, it's a subtil balance of building relationships then asking for help.
But i hear the results are great indeed
We have a discord channel of users who are always keen to be beta testers, also X is a great place to start as well from my experience :D
@charlotte_hare that s a great channel to get users, you re right . Smart idea,
I love the idea of an « customer advisory board » with privileged users that get access to betas and discuss features.
But when you don’t already have users, how would you find testers ?
@toni_pm Hey Toni, You could potentially start with friends and family (I find they are always the biggest critiques - maybe thats just my social circle though haha). Branching out from that I think posting on Reddit asking for beta testers is good, theres also forums for students on like 'the student room' where you can post asking for people to test it out. But ultimately I think it depends on your product where you should go to ask.
My product is corcel.io an all in one AI app, so we find X and reddit particular useful for asking for feedback
Finding leads to beta test your product is like searching for buried treasure - you can start by tapping into online communities, leveraging social media, or even reaching out to friends and family for a feedback treasure hunt! Happy hunting!