How do you gather information from your target audience?

Question

⚡Conduct Surveys: Create surveys to directly ask your audience which channels they prefer for accessing information or engaging with brands.
Some tools include: Hotjar, Posthog, Google Forms

⚡Social Media Insights: Analyze metrics provided by social media platforms to understand where your audience is most active and engaged.
Some tools include: Meta Business, Instagram Analytics

⚡Competitor Analysis: Study your competitors to see which channels they are utilizing effectively and where they are engaging with their audience.

⚡Customer Interviews: Interview existing customers to gather insights into their preferred channels for discovering and interacting with brands.
Some tools include: https://skale-it.handajitech.com, https://www.wondering.com/

If you want to explore more about how to segment your audience you can read more about what the Inbound Marketing by HubSpot helped me learn:

👊 https://mariannanakou93.medium.com/mastering-content-strategy-what-i-learned-with-hubspots-inbound-marketing-certification-d422e2c3ce30 👊

Ruben Boonzaaijer · Accepted Answer

I try to make posts that people engage with, and I sometimes send dm's

Marianna · Answer

@ruben_boonz DM's definetly have higher chances of response

Thomas Halliday · Answer

Of course it depends on the industry and product. But one free way I use is posting polls into relevant Reddit threads.

Marianna · Answer

@thomas_halliday Reddit is a good source of feedback for different products indeed

Ruben Boonzaaijer · Answer

@marianna_nk indeed

How do you gather information from your target audience?

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