How do you measure the ROI of your marketing efforts on social media?
Aqsa Sajjad
7 replies
Replies
Robyn Kline@robyn_kline
I'm drowning in data. So many metrics, so little time. How do I figure out what actually matters?
Share
Have you ever tried unique codes or discounts exclusive to social channels?
This is one clear way to see conversions from social media.
Define your one key metric and optimize for that.
Looking at direct sales and customer inquiries from social media ads is how I measure roi
Using a tool to track website visits and sales from social media can help measure ROI.
Comparing the money earned from social media campaigns to the amount spent shows the ROI.
Checking how much engagement and sales come from social media helps measure the return on investment (ROI).