How do you prioritize features when everything feels important?

look from the customer’s standpoint. what is the problem you’re solving for them? then build core features that just solves that problem (an mvp). then get feedback and reiterate your mvp with more and better features if needed.

Ask your (potential) customers what they are willing to pay for.

Second @ulrica_storset , know your market! Second is to fall back on that vision and mission of yours, what will move that forward best? If you want to chat, I'd love to connect!