How do you reach out to the press?

Question

We're releasing several products within the next couple of months and I want us to start featuring more in the press.

How do you go about doing that? Cold emails? Referrals?

Daniel Baum · Accepted Answer

Referrals help. But if reaching out cold, keep it punch, consider offering an exclusive, and give a deadline for the exclusive.

Press gets a lot of founder reach-outs, so you have to offer something convincing / rare

Replies